Simplified, dye sublimation is a process where you reverse print a design or a photo and then use temperatures above 400 degrees to turn the inks into a gas that then bond with the substrate. But why not just demonstrate instead? Here are two videos that give you a quick idea of how our prints are fabricated.
History of dye sublimation on sneakers
The assumption could be made that dye sublimation is a newer printing process, one that was only possible with advances in inks and technology. But that isn’t true. Dye Sublimation printing has been around in one form or another for over 50 years.
However, the application of this graphical, detailed, vibrant printing technology for shoes is a very new idea. View the videos below to get a general idea on how the technology works. Our manufacturing process includes a larger format printer and press, but these smaller sized heat transfer presses (18 x 20) are very common for printing on other substrates used on mugs, plastics, as well as fabrics incorporated into other products.
Dye sublimation is used in our process with a synthetic blend that is rugged and sturdy – not stiff – for our college logo sneakers.
Using dye sub printing in your college products? Which type of non apparel products have you found sold the best?
